Welcome to IABC/Kentucky
The local chapter of the International Association of Business Communicators
We provide services, activities and networking opportunities to help people and organizations achieve excellence in public relations, employee communication, marketing communication, public affairs and other forms of communication.
Photo courtesy of Kelly Davenport.

IABC-KY honors a past president

Jim Mayer, Susan Gosselin, Robert Hadley, Robert Young (left to right)

IABC-KY said goodbye to Susan Gosselin, a past president and vice president of communications and programming, as she relocates to Indianapolis. Susan was instrumental in launching our annual Social Media Summit, now in its fourth year. Thanks, Susan, for all your hard work over the years!

 

New Yahoo app supports reputation management

Yahoo’s new Marketing Dashboard offers a core suite of applications that provide insight to support company reputation management.

The reports allow users to track website traffic, gauge a specific company’s online reputation and monitor search engine listings.

Although the intelligence is largely free of charge, you can pay a monthly fee for more in-depth metrics.

For more info on Yahoo’s Marketing Dashboard, click here.

Are we tuned in or tuned out?

How many of our readers subscribe to the Ragan e-newsletters, or as I sometimes call them, The Deluge? Seriously, they produce a lot of daily content, and it just illustrates how much work it takes to keep the Ragan Communications empire in business.

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Mashable study casts doubt on effectiveness of FB ads

I’ve long suspected that when it comes to résumés, people don’t read them in sequential, top-to-bottom order. They jump around to the most interesting parts first.

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Join us May 8th for a seminar in the fine art of graphic design

If you’ve noticed that the difference between layout and design has started to become a bit blurred, then you won’t want to miss IABC-KY’s joint meeting in May, co-hosted with our colleagues at Bluegrass PRSA.

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